One of the things that Obama had going for him in 2008 was a degree of pop culture/wonderment/mystique via his campaign posters. They resonated with many people - and I think that they're obviously working hard at redesigning their look and feel for 2012 - including the messaging.
I think Sarah needs a look/feel/messaging that will trump anything Obama can come up with. I assume there's heaps of talented people out there who can actually do proper designs - i just hack away at stuff but I enjoy the process that goes with it.
I think it would be great if competions could be launched for conceptual posters and campaign ads that Sarah and her team can leverage off. It would probably generate a huge media buzz - especially if Sarah launched it herself. What say you Sarah?